I took a strole over to the new Illamasqua site today to find a beautiful new Home page
The Home page is crisp and showcase’s the amazing artistry that is behind the brand!
As I delved further into the new site I came across their new feature Moving Swatch. The Moving Swatch feature is only available on the Lips and Pigment section but I hope it will be rolled out across the entire site.
The new feature shows a model putting on the lipstick or swatching the pigment onto their hands to give you a real life view of what the colour looks like.
This new function could quite possibly change the way we shop for cosmetics online because we will no longer need to travel to the store to check that the colour is what we are looking for as, its right in front of us.
Lets hope that other online beauty stores take note!